We create a more active and healthy society
The deepest bond
We believe that mental and physical health are among the most important challenges of our time. Rather than addressing each issue in isolation, we embrace a holistic approach. Our mission is to improve people's health and well-being on all fronts. We believe that only by connecting with one another and working together can we truly make a difference.
Our companies
Scandinavian Traning Center is one of Sweden's largest gym chains with 250+ gyms and a wide range of training options in gym and group training.
Bruce Studios gives access to more than 900 gyms, yoga studios, climbing centers, dance classes, HIIT boxes & swimming pools in the Nordics. All in one membership.
Aspire Health Hub is the platform for HR managers that let them manage their employees fitness activity and take action on workout statistics.