Bond Health Group
An active and healthy lifeon your terms.
A Nordic group dedicated to physical activity and preventive health. Four companies, one purpose: to make healthy habits easier, every day.
Healthy habits should be easier.
We see physical and mental health as one of the defining challenges of our time. We live longer than ever, but we feel worse than our prosperity should allow. Broadly, this comes down to the society we have built and the lifestyle that comes with it. Without active choices, sitting still becomes our default, and our diet drifts from what the human body is built for.
This isn't an information problem. It's a problem of access and incentives — and that is exactly what Bond Health Group exists to solve.
We believe movement and healthy habits are the single most powerful medicine we have. But the healthy choice has to be easier than the unhealthy one. Our approach is to meet people on their own terms — the right place, the right time, the right incentive. An ecosystem of services for training and health in everyday life.
Our Companies

STC
Gym chain
Moving people, every day.
One of Sweden's largest gym chains, with 270+ clubs from north to south and a wide range of training — gym, PT and group classes.
Visit stc.se
BRUCE STUDIOS
Multi-gym membership
All training. One membership.
The Nordics' largest training network. One membership unlocks 1,000+ gyms, studios and wellness experiences across Sweden, Norway and Denmark — all through one app.
Visit brucestudios.com
ASPIRE
B2B workplace health
Workplace health, made measurable.
The platform that lets HR leaders manage employee fitness activity and act on the data. Built for measurable workplace health.
Visit aspirehealthhub.se
PALLA
Habit-first training app
Tiny missions. Lasting habits.
The training app for people who don't like training — yet. Weekly missions and small wins that make healthy habits easy, approachable and joyful.
Visit skaffapalla.seGym chain
One of Sweden's largest gym chains, with 270+ clubs from north to south and a wide range of training — gym, PT and group classes.
Moving people, every day.
Visit stc.seSTC
Multi-gym membership
The Nordics' largest training network. One membership unlocks 1,000+ gyms, studios and wellness experiences across Sweden, Norway and Denmark — all through one app.
All training. One membership.
Visit brucestudios.comBRUCE STUDIOS
B2B workplace health
The platform that lets HR leaders manage employee fitness activity and act on the data. Built for measurable workplace health.
Workplace health, made measurable.
Visit aspirehealthhub.seASPIRE
Habit-first training app
The training app for people who don't like training — yet. Weekly missions and small wins that make healthy habits easy, approachable and joyful.
Tiny missions. Lasting habits.
Visit skaffapalla.sePALLA
Latest from the group.
News, viewpoints and announcements from Bond Health Group and our companies. For press inquiries, see contact below.
STC passes 270 clubs
A new milestone for one of Sweden's largest gym chains — growth driven by both new openings and acquisitions.
Palla is released on App Store
A new digital service for training and habit guidance in everyday life — built for people who don't identify with traditional training.
Aspire launches
A digital workplace-health service for HR leaders, enabling measurable employee fitness and wellbeing across the organisation.
Start a conversation.
Questions, partnerships, opinion pieces or anything else about Bond Health Group and our work to make healthy habits easier — reach out directly.
- General
- [email protected]
- CEO
- Josef Bexell[email protected]
- Address
- Kungsgatan 52, 111 35 Stockholm